Systems analysis
Analysis of your needs, business processes, Web competition, your personas, and Web history with the aim of identifying the future functionality of your Web site.
Ergonomics and scripting
Design of screen mock-ups that maximize the user’s experience and ease Web conversion. User-friendliness testing and adjustments.
Establishment of conversion objectives
Defining performance measures and conversion objectives based upon your business reality.
E-marketing strategy
Use of the Web and implementation of tactics with which to respond to your communication objectives and brand growth, promotions, and relational marketing, or to acquire data on your clientele.