Today’s Aftermarket Runs on Digital
The aftermarket world is going digital and the marketplace is changing. Parts and service are being sold online. With the digitization of supply chains and channels, OEMs are pursuing aggressive expansion and there is an increased focus on eliminating intermediaries. Digital capabilities and agility are either your advantage, or a liability.
Automotive Aftermarket Complexities
- Fitment & parts compatibility
- Standards, ACES & PIES
- Product co-dependencies (ex: wheels/nuts/spacers)
- Low digital adoption rates
- Legacy computer / IT systems compatibility
- Returns management
- Complex pricing matrix & dynamic pricing
- Product restrictions
- Lack of reliable/consistent/complete product information
- Cannibalisation of distribution networks
- D2C pressure from suppliers
- Revenue attribution (salespeople, territories, etc)
- Logistics & fulfillment concerns, including multiple warehouses
- Complex purchasing scenarios
- Just-in-time fulfillment
Navigating an Omnichannel Automotive Aftermarket
When year-make-model search bars are just the baseline. What digital strategies are automotive aftermarket sellers using to go above and beyond?
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Profitable Omnichannel Strategies for B2B, B2C & D2C Merchants in the Automotive Aftermarket
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