Automotive Aftermarket / eCommerce and Digital Transformation

Today’s Aftermarket Runs on Digital

The aftermarket world is going digital and the marketplace is changing. Parts and service are being sold online. With the digitization of supply chains and channels, OEMs are pursuing aggressive expansion and there is an increased focus on eliminating intermediaries. Digital capabilities and agility are either your advantage, or a liability.

Sectorial Experience

MacPek
Online orders jumped 86% with new platform. 63k price matrix combinations on 100k+ products.
Cardone
White label manufacturer with 43,000 SKUs goes direct with owned eCommerce channel.
One of Canada's Largest Aftermarket Distributors
Built a D2C-like B2B experience for retail and pro channel clients, including a custom wheel configurator.
Pieco
Simplified the B2B buying process and increased conversions with persona-based navigation.

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Automotive Aftermarket Complexities

Fitment & parts compatibility
Standards, ACES & PIES
Product co-dependencies (ex: wheels/nuts/spacers)
Low digital adoption rates
Legacy computer / IT systems compatibility
Returns management

Complex pricing matrix & dynamic pricing
Product restrictions
Lack of reliable/consistent/complete product information
Cannibalisation of distribution networks
D2C pressure from suppliers

Revenue attribution (salespeople, territories, etc)
Logistics & fulfillment concerns, including multiple warehouses
Complex purchasing scenarios
Just-in-time fulfillment
More

Downloads

Whitepaper

Automotive Aftermarket & eCommerce

Profitable Omnichannel Strategies for B2B, B2C & D2C Merchants in the Automotive Aftermarket
White Paper

eCommerce Replatforming Guide for Infor Users

A high-level guide for navigating your replatforming questions and concerns.
White Paper

Enterprise B2B eCommerce Starter Guide

This starter guide covers the elements that B2B Enterprises need to include in any “phase one” eCommerce project.
White Paper

B2B eCommerce For Manufacturers

How Mobile, Search and Millennials are changing how manufacturers do business in digital times.
White Paper

What is PIM?

With PIM or Product Information Management systems, business users can manage all of their product content for all of their channels… in one centralized resource.

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Think.
Build.
Run.
Grow.

Absolunet Expertise + Approach

We use a proven, research-based approach to bridge the gap between customer habits and expectations and your people’s and systems’ ability to deliver, scale and adapt.

A technologically-sound roadmap that makes business sense, in the hands of a partner that can help you integrate, run and manage your digital ops.