
Automotive Aftermarket
How do you deliver a just-in-time customer experience while optimizing fitment, compatibility, ACES/PIES, inventory and pricing?
Today’s Aftermarket Runs on Digital
The aftermarket world is going digital and the marketplace is changing. Parts and service are being sold online. With the digitization of supply chains and channels, OEMs are pursuing aggressive expansion and there is an increased focus on eliminating intermediaries. Digital capabilities and agility are either your advantage, or a liability.
Sectorial Experience
MacPek
Online orders jumped 86% with new platform. 63k price matrix combinations on 100k+ products.
Cardone
White label manufacturer with 43,000 SKUs goes direct with owned eCommerce channel.
One of Canada's Largest Aftermarket Distributors
Built a D2C-like B2B experience for retail and pro channel clients, including a custom wheel configurator.
Pieco
Simplified the B2B buying process and increased conversions with persona-based navigation.
Automotive Aftermarket Complexities
- Fitment & parts compatibility
- Standards, ACES & PIES
- Product co-dependencies (ex: wheels/nuts/spacers)
- Low digital adoption rates
- Legacy computer / IT systems compatibility
- Returns management
- Complex pricing matrix & dynamic pricing
- Product restrictions
- Lack of reliable/consistent/complete product information
- Cannibalisation of distribution networks
- D2C pressure from suppliers
- Revenue attribution (salespeople, territories, etc)
- Logistics & fulfillment concerns, including multiple warehouses
- Complex purchasing scenarios
- Just-in-time fulfillment
- More
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Absolunet Expertise + Approach
We use a proven, research-based approach to bridge the gap between customer habits and expectations and your people’s and systems’ ability to deliver, scale and adapt.
A technologically-sound roadmap that makes business sense, in the hands of a partner that can help you integrate, run and manage your digital ops.
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