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Woman shopping supermarket

CPG, Food and Beverage

How do you cut through the noise to connect with your consumers in an era of ever-growing alternatives and emerging channels? 

Keeping Up With Digitally-Native Consumers

Consumer preferences are evolving faster than ever, as D2C distribution models, subscriptions and the digitization of the customer journey are changing how people discover, buy and enjoy your products.

In a time where every touchpoint can be the point of sale, experience and smart data is now key, and digital capabilities and agility are either your advantage, or a liability.

Sectorial Experience

  • Organic food of the Prana brand on a table

    Prana Bio

    Organic food brand combines content with commerce to grow loyalty and D2C sales.

  • website of SAQ

    SAQ

    Award-winning brand and digital experience drives growth through personalization and loyalty program.

  • CPGfood Tea-1-1

    Specialty Tea Brand & Retailer

    Created omnichannel extension of its unique in-store product discovery.

  • Benny's mobile website in close-up

    Benny & Co.

    Rotisserie chicken chain with over 60 restaurants drives above-industry KPIs with advanced digital presence, targeting and automation.

  • Bottle of beer

    World's 2nd Biggest Brewer

    Serves thousands of merchants' promotional needs with centralized merchant product offering.

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CPG, Food and Beverage Complexities

  • Digital Shelf Management
  • Legacy computer / IT systems compatibility
  • Inconsistent complete product information
  • Product restrictions
  • Erosion of traditional marketing channels
  • Allergies and labelling in digital context
  • Regulatory and compliance across geographies
  • Complex pricing matrix & dynamic pricing
  • Loyalty program integration
  • Customer and consumer data management 
  • Cross-channel inventory
  • D2C customer service
  • Digital asset requirements
  • Brand / supplier restrictions or guidelines
  • Pricing policies
  • Variable inventory turnover 
  • Digitization of supply chain
  • Increasing disparity between consumer preferences within and between markets
  • Traceability obligations

Downloads

  • White Paper

    eCommerce Compliance Checklist

    A practical, layman’s guide to avoiding lawsuits and PR headaches.

  • White Paper

    International eCommerce Checklist

    What you MUST address before taking your eCommerce across borders.

  • White Paper

    Cyber Monday Marketing Checklist

    Collaborate to Compete: 6 strategies for brand manufacturers and retailers. 

  • White Paper

    The Digital Transformation Of Alcohol Retail in Canada

    Insights on eCommerce and the Technology to Meet Changing Consumer Preferences.

  • Whitepaper

    PWA: The Business Case For More Speed Now

    Why faster load times, faster search and quicker turnaround for deployment should be your digital commerce investment priority.

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Think.
Build.
Run.
Grow.

Absolunet Expertise + Approach

We use a proven, research-based approach to bridge the gap between consumer habits and expectations and your people’s and systems’ ability to deliver, scale and adapt.

A technologically-sound roadmap that makes business sense, in the hands of a partner that can help you integrate, run and manage your digital ops - on your consumer's channel du jour.