CPG, Food & Beverage / eCommerce and Digital Transformation

Keeping Up With Digitally-Native Consumers

Consumer preferences are evolving faster than ever, as D2C distribution models, subscriptions and the digitization of the customer journey are changing how people discover, buy and enjoy your products.

In a time where every touchpoint can be the point of sale, experience and smart data is now key, and digital capabilities and agility are either your advantage, or a liability.

Sectorial Experience

Prana Bio
Organic food brand combines content with commerce to grow loyalty and D2C sales.
SAQ
Award-winning brand and digital experience drives growth through personalization and loyalty program.
Specialty Tea Brand & Retailer
Created omnichannel extension of its unique in-store product discovery.
Benny & Co.
Rotisserie chicken chain with over 60 restaurants drives above-industry KPIs with advanced digital presence, targeting and automation.
World's 2nd Biggest Brewer
Serves thousands of merchants' promotional needs with centralized merchant product offering.

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CPG, Food and Beverage Complexities

Digital Shelf Management
Legacy computer / IT systems compatibility
Inconsistent complete product information
Product restrictions
Erosion of traditional marketing channels
Allergies and labelling in digital context

Regulatory and compliance across geographies
Complex pricing matrix & dynamic pricing
Loyalty program integration
Customer and consumer data management
Cross-channel inventory
D2C customer service
Digital asset requirements

Brand / supplier restrictions or guidelines
Pricing policies
Variable inventory turnover
Digitization of supply chain
Increasing disparity between consumer preferences within and between markets
Traceability obligations

Downloads

White paper

The Digital Transformation Of Alcohol Retail in Canada

Insights on eCommerce and the Technology to Meet Changing Consumer Preferences.
White Paper

Cyber Monday Marketing Checklist

Collaborate to Compete: 6 strategies for brand manufacturers and retailers.
White Paper

MS Dynamics NAV + Magento

Industry-focused White Paper Omnichannel Playbook for Retailers Who Use Dynamics 365 / LS NAV / Magento.
White Paper

International eCommerce Checklist

What you MUST address before taking your eCommerce across borders.
Whitepaper

PWA: The Business Case For More Speed Now

Why faster load times, faster search and quicker turnaround for deployment should be your digital commerce investment priority.
White Paper

eCommerce Replatforming Guide for Infor Users

A high-level guide for navigating your replatforming questions and concerns.

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Think.
Build.
Run.
Grow.

Absolunet Expertise + Approach

We use a proven, research-based approach to bridge the gap between consumer habits and expectations and your people’s and systems’ ability to deliver, scale and adapt.

A technologically-sound roadmap that makes business sense, in the hands of a partner that can help you integrate, run and manage your digital ops - on your consumer's channel du jour.