
CPG, Food and Beverage
How do you cut through the noise to connect with your consumers in an era of ever-growing alternatives and emerging channels?
Keeping Up With Digitally-Native Consumers
Consumer preferences are evolving faster than ever, as D2C distribution models, subscriptions and the digitization of the customer journey are changing how people discover, buy and enjoy your products.
In a time where every touchpoint can be the point of sale, experience and smart data is now key, and digital capabilities and agility are either your advantage, or a liability.
Sectorial Experience
Prana Bio
Organic food brand combines content with commerce to grow loyalty and D2C sales.
SAQ
Award-winning brand and digital experience drives growth through personalization and loyalty program.
Specialty Tea Brand & Retailer
Created omnichannel extension of its unique in-store product discovery.
Benny & Co.
Rotisserie chicken chain with over 60 restaurants drives above-industry KPIs with advanced digital presence, targeting and automation.
World's 2nd Biggest Brewer
Serves thousands of merchants' promotional needs with centralized merchant product offering.
CPG, Food and Beverage Complexities
- Digital Shelf Management
- Legacy computer / IT systems compatibility
- Inconsistent complete product information
- Product restrictions
- Erosion of traditional marketing channels
- Allergies and labelling in digital context
- Regulatory and compliance across geographies
- Complex pricing matrix & dynamic pricing
- Loyalty program integration
- Customer and consumer data management
- Cross-channel inventory
- D2C customer service
- Digital asset requirements
- Brand / supplier restrictions or guidelines
- Pricing policies
- Variable inventory turnover
- Digitization of supply chain
- Increasing disparity between consumer preferences within and between markets
- Traceability obligations
Downloads
Think.
Build.
Run.
Grow.
Absolunet Expertise + Approach
We use a proven, research-based approach to bridge the gap between consumer habits and expectations and your people’s and systems’ ability to deliver, scale and adapt.A technologically-sound roadmap that makes business sense, in the hands of a partner that can help you integrate, run and manage your digital ops - on your consumer's channel du jour.
Related Insights
eCommerce
The One Tech That Improves Almost Every Digital KPI
Progressive Web Apps (PWA) generate more growth and faster ROI than virtually every other current IT or marketing investment.
eCommerce
eCommerce x Accessibility: Sizing Up the Market
One in five Americans live with a certain degree of disability (all disabilities combined). That proportion is growing every year as society ages, but general health indicators decline.
Industry News
The SAQ Selects Absolunet to Build its Omnichannel eCommerce Platform
Absolunet will help Canada’s 2nd biggest liquor board focus on customer-centricity and personalization by integrating a Magento-based eCommerce infrastructure.
eCommerce
Amazon: B2B’s Friend or Foe?
Truthfully, both Amazon and other marketplaces like eBay have significant advantages.
eCommerce
Why PWA Should Be Your Investment Priority
And how to talk about it with different stakeholders in your organization.