Design for Consumers, Build for the Pros
In Home Improvement and Building Materials, transparency and timing are critical. Displaying inventory, specs, availability and pricing - often by location - are key to getting the sale, and what is shown online MUST match the in-store experience… all the while inspiring prospective buyers with rich media.
From real-time omnichannel inventory to 24/7 ordering, digital capabilities and agility are either your advantage, or a threat to your survival.
Home Improvement + Building Materials Complexities
- Real-time inventory
- Rich product content and media
- Low digital adoption rates
- High customer expectations
- Massive digital investment by industry leaders
- Vendor and supplier onboarding
- Variable product content from manufacturers
- Product relationships
- Returns and exchanges management (unused, unusable, compatibility, etc.)
- Multiple key personas: builders, homeowners, DIYers, pros, etc.
- Low digital expertise from staff
- Legacy computer / IT systems compatibility
- Standards integration and compatibility: EDI, etc. (EDI and eCommerce go together)
- Internal resistance to change
- Variable eCommerce maturity from customers
- Complex pricing matrix & dynamic pricing
- Product restrictions
- Lack of reliable/consistent/complete product information
- Technical specs, warranties, diagrams
- Marketplace maturity and management
- Logistics & fulfillment concerns
- In-store and curbside pickup
- Inventory optimization and display
Absolunet Expertise + Approach
Success is providing an exceptional customer experience by merging eCommerce, product data and seamless systems integration with customer-facing channels like site, service and stores.
We bring a proven, agile approach to bridge the gap between how your customers work, their expectations and your people’s and systems’ ability to deliver, scale and adapt.
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