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Man carrying equipment in a home improvement store

Home Improvement + Building Materials

One of the most omnichannel sectors in retail, Home Improvement + Materials saw a pandemic-induced surge in digital demand, accelerating transformation and fast-forwarding eCommerce ROI.

Design for Consumers, Build for the Pros

In Home Improvement and Building Materials, transparency and timing are critical. Displaying inventory, specs, availability and pricing - often by location - are key to getting the sale, and what is shown online MUST match the in-store experience… all the while inspiring prospective buyers with rich media.    

From real-time omnichannel inventory to 24/7 ordering, digital capabilities and agility are either your advantage, or a threat to your survival.

Sectorial Experience

  • MTD

    Iconic outdoor power equipment brand with a global footprint centralized product content.

  • Atlantic Canada's home improvement store

    One of Atlantic Canada's leading home improvement retailers with nearly 50 locations across multiple provinces.

  • Second-largest distributor of plumbing and electrical material

    With nearly 8 banners and as many verticals, the wholesale distributor's award-winning B2B eCommerce platform has become key to the business' growth.

  • BMR

    325 home renovation centers + 5 brands on a unified backend, focused on the omnichannel customer experience.

  • Richelieu

    Multinational and vertically integrated speciality hardware distributor centralizes over 100k SKUs.

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Home Improvement + Building Materials Complexities

  • Real-time inventory 
  • Rich product content and media 
  • Low digital adoption rates 
  • High customer expectations
  • Massive digital investment by industry leaders
  • Vendor and supplier onboarding
  • Variable product content from manufacturers
  • Product relationships
  • Returns and exchanges management (unused, unusable, compatibility, etc.) 
  • Multiple key personas: builders, homeowners, DIYers, pros, etc.
  • Low digital expertise from staff
  • Legacy computer / IT systems compatibility
  • Standards integration and compatibility: EDI, etc. (EDI and eCommerce go together) 
  • Internal resistance to change
  • Variable eCommerce maturity from customers 
  • Complex pricing matrix & dynamic pricing
  • Product restrictions
  • Lack of reliable/consistent/complete product information
  • Technical specs, warranties, diagrams
  • Marketplace maturity and management
  • Logistics & fulfillment concerns
  • Shipping
  • In-store and curbside pickup
  • Inventory optimization and display
  • More
technology partners of Absolunet

Technology Partners

From omnichannel commerce to punchout, automation and more, discover Absolunet's best of breed partners and how they work together. 

View All Partners

Downloads

  • White Paper

    Can the Building Materials Industry Survive the Next Tidal Wave?

    How the pandemic and other factors affected their need for digital transformation.

  • White Paper

    Electrical Distribution

    An executive eCommerce brief with a SWOT analysis for distributors

  • White Paper

    Covid-19 and eCommerce in Canada

    Performance fluctuates greatly from one merchant to the next, even more so from one sector to the next. 

  • White Paper

    International eCommerce Checklist

    What you MUST address before taking your eCommerce across borders.

  • White Paper

    eCommerce Replatforming Guide for Infor Users

    A high-level guide for navigating your replatforming questions and concerns.

  • White Paper

    MS Dynamics NAV + Magento

    Industry-focused White Paper Omnichannel Playbook for Retailers Who Use Dynamics 365 / LS NAV / Magento.

  • Whitepaper

    PWA: The Business Case For More Speed Now

    Why faster load times, faster search and quicker turnaround for deployment should be your digital commerce investment priority.

  • White Paper

    eCommerce Compliance Checklist

    A practical, layman’s guide to avoiding lawsuits and PR headaches.

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Think.
Build.
Run.
Grow.

Absolunet Expertise + Approach

Success is providing an exceptional customer experience by merging eCommerce, product data and seamless systems integration with customer-facing channels like site, service and stores.  

We bring a proven, agile approach to bridge the gap between how your customers work, their expectations and your people’s and systems’ ability to deliver, scale and adapt.