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Industry Manufacturing Header

Manufacturing

eCommerce and digital transformation: it’s not just about online purchases, it's about better serving customers, automating and remaining competitive in a digital world.

Manufacturers Are Going Digital

Brand manufacturers are embracing digital as the key to going D2C and owning the customer relationship. In B2B, eCommerce enables businesses to automate, streamline and standardize how they sell and operate, improving efficiencies, margins and the customer experience.    

From real-time inventory to 24/7 ordering, digital capabilities and agility are either your advantage, or a threat to your survival.  

Sectorial Experience

  • Children wearing brand name clothing

    America's Most-recognized Children's Apparel Brand

    Accelerates new product time to market by centralizing product content and media.

  • Close up on Famous brand name running shoes

    2nd Largest US shoe Brand

    Used product content and PIM as the vector of their digital transformation, won awards.

  • Outdoor power equipment

    MTD

    Iconic outdoor power equipment brand with a global footprint centralized product content.

  • Bottle of beer

    World's 2nd Biggest Brewer

    Serves thousands of merchants' promotional needs with centralized merchant product offering.

  • Mannequin with a Kanuk coat

    Kanuk

    Iconic parka brand reinvents itself for a global clientele, creates store-like customer experience and expands from D2C to B2B while getting huge ROAS.

  • google analytics

    When to Implement Google Analytics 4

    Is it time to make GA4 your primary analysis tool? Not yet. But here’s how to prepare.

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Manufacturer Complexities

  • Fitment & parts compatibility
  • Standards, restrictions and environmental guidelines
  • Regulation variables across jurisdictions 
  • Low digital adoption rates 
  • White label management
  • Low digital expertise from staff
  • Legacy computer/IT systems compatibility
  • Standards integration and compatibility: EDI, etc. 
  • Internal resistance to change
  • Complex pricing matrix & dynamic pricing
  • Product restrictions
  • Lack of reliable / consistent / complete product information
  • Technical specs, warranties
  • Cannibalization of distribution networks
  • Marketplace maturity and management
  • Revenue attribution (salespeople, territories, etc)
  • Consumer-facing site(s) and information
  • Logistics & fulfillment concerns
  • Complex purchasing scenarios
  • Just-in-time fulfillment
  • Inventory optimization
  • Returns management
  • Technical support for field reps
  • More

Downloads

  • White Paper

    What is PIM?

    With PIM or Product Information Management systems, business users can manage all of their product content for all of their channels… in one centralized resource.

  • White Paper

    eCommerce Compliance Checklist

    A practical, layman’s guide to avoiding lawsuits and PR headaches.

  • White Paper

    MS Dynamics NAV + Magento

    Industry-focused White Paper Omnichannel Playbook for Retailers Who Use Dynamics 365 / LS NAV / Magento.

  • Case Study

    Primeau Velo

    A bike retailer uses omnichannel to drive in-store sales.

    Download

  • Case Study

    Structube

    Furniture retailer/designer uses rich content to fuel omnichannel growth.

    Download

  • Case Study

    Kanuk

    How Kanuk, the quintessential French-Canadian parka brand reinvented itself for a younger, global clientele in a highly-competitive landscape.

    Download

  • Whitepaper

    Car Parts & eCommerce

    Profitable Omnichannel Strategies for B2B, B2C & D2C Merchants in the Automotive Aftermarket

  • Whitepaper

    PWA: The Business Case For More Speed Now

    Why faster load times, faster search and quicker turnaround for deployment should be your digital commerce investment priority.

  • White Paper

    The End of Sporting Goods Retail as We Know It

    How sporting goods brands and retailers are embracing digital disruption.

  • Whitepaper

    HVAC & eCommerce

    How Mobile and Digital Are Redefining Customer Expectations.

  • White Paper

    B2B eCommerce For Manufacturers

    How Mobile, Search and Millennials are changing how manufacturers do business in digital times.

  • White Paper

    Enterprise B2B eCommerce Starter Guide

    This starter guide covers the elements that B2B Enterprises need to include in any “phase one” eCommerce project.

  • White Paper

    6 Strategies High Performing Retailers Can Use This Holiday Season

    Retailers: if your holiday strategy is all about rebates and discounts, read this, thank us later.

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Think.
Build.
Run.
Grow.

Absolunet’s Manufacturer Expertise

Success is merging your vision, your tools and your people into a fully-functional, efficient business that serves customers better, and faster - while reducing delays and errors. Oh, and faster time-to-market.  

We bring a proven, agile approach to bridge the gap between how your customers work, their expectations and your people’s and systems’ ability to deliver, scale and adapt.