Manufacturing / eCommerce and Digital Transformation

Manufacturers Are Going Digital

Brand manufacturers are embracing digital as the key to going D2C and owning the customer relationship. In B2B, eCommerce enables businesses to automate, streamline and standardize how they sell and operate, improving efficiencies, margins and the customer experience.

From real-time inventory to 24/7 ordering, digital capabilities and agility are either your advantage, or a threat to your survival.

Sectorial Experience

America's Most-recognized Children's Apparel Brand
Accelerates new product time to market by centralizing product content and media.
2nd Largest US shoe Brand
Used product content and PIM as the vector of their digital transformation, won awards.
MTD
Iconic outdoor power equipment brand with a global footprint centralized product content.
World's 2nd Biggest Brewer
Serves thousands of merchants' promotional needs with centralized merchant product offering.
Kanuk
Iconic parka brand reinvents itself for a global clientele, creates store-like customer experience and expands from D2C to B2B while getting huge ROAS.

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Manufacturer Complexities

Fitment & parts compatibility
Standards, restrictions and environmental guidelines
Regulation variables across jurisdictions
Low digital adoption rates
White label management
Low digital expertise from staff
Legacy computer/IT systems compatibility
Standards integration and compatibility: EDI, etc.

Internal resistance to change
Complex pricing matrix & dynamic pricing
Product restrictions
Lack of reliable / consistent / complete product information
Technical specs, warranties
Cannibalization of distribution networks
Marketplace maturity and management
Revenue attribution (salespeople, territories, etc)

Consumer-facing site(s) and information
Logistics & fulfillment concerns
Complex purchasing scenarios
Just-in-time fulfillment
Inventory optimization
Returns management
Technical support for field reps
More

Downloads

White Paper

B2B eCommerce For Manufacturers

How Mobile, Search and Millennials are changing how manufacturers do business in digital times.
White Paper

Enterprise B2B eCommerce Starter Guide

This starter guide covers the elements that B2B Enterprises need to include in any “phase one” eCommerce project.
Case Study

Kanuk

How Kanuk, the quintessential French-Canadian parka brand reinvented itself for a younger, global clientele in a highly-competitive landscape.
Whitepaper

Automotive Aftermarket Goes Digital

Profitable Omnichannel Strategies for B2B, B2C & D2C Merchants in the Automotive Aftermarket
White Paper

What is PIM?

With PIM or Product Information Management systems, business users can manage all of their product content for all of their channels… in one centralized resource.
Whitepaper

HVAC & eCommerce

How Mobile and Digital Are Redefining Customer Expectations.
White Paper

eCommerce Compliance Checklist

A practical, layman’s guide to avoiding lawsuits and PR headaches.
Case Study

Structube

Furniture retailer/designer uses rich content to fuel omnichannel growth.

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Think.
Build.
Run.
Grow.

Absolunet’s Manufacturer Expertise

Success is merging your vision, your tools and your people into a fully-functional, efficient business that serves customers better, and faster - while reducing delays and errors. Oh, and faster time-to-market.

We bring a proven, agile approach to bridge the gap between how your customers work, their expectations and your people’s and systems’ ability to deliver, scale and adapt.