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Athletic man doing sport to represent the Sporting Goods Industry

Sporting Goods

How do you win the race to increasingly omnichannel consumers as traditional channels are being disrupted? By owning the digital experience.

Winning
in The
Digital Era

Major chains are shutting their doors. In-store traffic is mutating and the omnichannel experience is more important than ever. Apparel/athleisure continues to expand and consumers are increasingly buying directly from brands. 

Disruption is creating huge opportunities, where digital capabilities and agility are either your advantage, or a threat to your survival.  

Sectorial Experience

  • 2nd Largest US shoe Brand

    Used product content and PIM as the vector of their digital transformation, won awards.

  • Sports Excellence

    Using digital and omnichannel while remaining local: 200+ independent retailers, 500 brands.

  • Primeau Velo

    Canada's fastest growing bike retailer went all-in on omnichannel, boosts revenue 27% in 1st year.

  • Sail

    With over 100,000 SKUs from major brands, Canada’s 2nd biggest outdoor retailer goes all-in on omnichannel.

  • Monkey Sports

    Global retailer of hockey, baseball, softball and lacrosse equipment operates multiple sites in multiple markets and countries.

  • Garneau

    Global bicycle brand centralized digital product content for retail and channel partners, accelerating new product time to market.

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Sporting Goods Complexities

  • Sizing and fit 
  • Product relationships
  • Real-time inventory 
  • Returns management and warranties
  • Fulfillment complexity
  • Staffing / upskilling: unknown technical skills among staff
  • Live support (site, chat, etc) 
  • Change management 
  • Legacy computer / IT systems compatibility
  • Complex pricing matrix & dynamic pricing
  • Product restrictions (geography, pricing)
  • D2C pressure from brands/suppliers
  • Lack of reliable / consistent / complete product information
  • Optimized inventory for eCommerce 
  • Logistics & fulfillment concerns, including multiple stores / warehouses / distribution centers
  • More
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Technology Partners

From omnichannel commerce to punchout, automation and more, discover Valtech_Absolunet's best of breed partners and how they work together. 

View All Partners

Downloads

  • White Paper

    WCAG Accessibility Compliance Guide

    A practical, layperson’s guide to web accessibility compliance in the United States, Canada, the European Union and the United Kingdom.

  • White Paper

    The ROI of Composable Commerce

    +43% in website speed? Yes, please. Including an example of a retailer excelling with this technology.

  • White Paper

    Covid-19 and eCommerce in Canada

    Performance fluctuates greatly from one merchant to the next, even more so from one sector to the next. 

  • White Paper

    The End of Sporting Goods Retail as We Know It

    How sporting goods brands and retailers are embracing digital disruption.

  • White Paper

    Cyber Monday Marketing Checklist

    Collaborate to Compete: 6 strategies for brand manufacturers and retailers. 

  • White Paper

    PWA: The Business Case For More Speed Now

    Why faster load times, faster search and quicker turnaround for deployment should be your digital commerce investment priority.

  • Case Study

    Primeau Velo

    A bike retailer uses omnichannel to drive in-store sales.

    Download

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Think.
Build.
Run.
Grow.

Valtech_Absolunet Expertise + Approach

Leverage our experience with dozens of brands and retailers to bridge the gap between customer habits and expectations and your people’s and systems’ ability to deliver, scale and adapt. 

A technologically-sound roadmap that makes business sense, in the hands of a partner that can help you integrate, run and manage your digital ops.