Major chains are shutting their doors. In-store traffic is mutating and the omnichannel experience is more important than ever. Apparel/athleisure continues to expand and consumers are increasingly buying directly from brands.
Disruption is creating huge opportunities, where digital capabilities and agility are either your advantage, or a threat to your survival.
Sporting Goods Complexities
- Sizing and fit
- Product relationships
- Real-time inventory
- Returns management and warranties
- Fulfillment complexity
- Staffing / upskilling: unknown technical skills among staff
- Live support (site, chat, etc)
- Change management
- Legacy computer / IT systems compatibility
- Complex pricing matrix & dynamic pricing
- Product restrictions (geography, pricing)
- D2C pressure from brands/suppliers
- Lack of reliable / consistent / complete product information
- Optimized inventory for eCommerce
- Logistics & fulfillment concerns, including multiple stores / warehouses / distribution centers
Covid-19 and eCommerce in Canada
Performance fluctuates greatly from one merchant to the next, even more so from one sector to the next.
The End of Sporting Goods Retail as We Know It
How sporting goods brands and retailers are embracing digital disruption.
Cyber Monday Marketing Checklist
Collaborate to Compete: 6 strategies for brand manufacturers and retailers.
PWA: The Business Case For More Speed Now
Why faster load times, faster search and quicker turnaround for deployment should be your digital commerce investment priority.
Absolunet Expertise + Approach
Leverage our experience with dozens of brands and retailers to bridge the gap between customer habits and expectations and your people’s and systems’ ability to deliver, scale and adapt.
A technologically-sound roadmap that makes business sense, in the hands of a partner that can help you integrate, run and manage your digital ops.
Adobe and Optimizely Lead Gartner’s Magic Quadrant for DXPGartner’s 2021 Magic Quadrant for Digital Experience Platforms (DXP) measures 16 DXP vendors by their “completeness of ...
6 Signs Your Current HVAC Website is Costing You SalesNon-transactional site: Customers want to make a purchase. But if the website is not transactional, at best this slows down ...
New Salesforce & Absolunet Partnership Offers Experience Management at Enterprise ScaleWednesday, July 7th, 2021 – Absolunet has partnered with Salesforce, a world-leading solution used by over 150,000 ...
HVAC Distributors: Projecting Online RevenueHVAC distributors are providing an increasingly compelling digital experience. The industry average is miles ahead of where ...
eCommerce Fraud Trends, Post CovidAfter their $205 million funding round in April of this year, Signifyd, one of the largest eCommerce fraud protection ...