When to Implement Google Analytics 4

Google recently made its new version of Google Analytics official. Previously named App+Web during the Beta phase, GA4 offers new possibilities, but also raises a lot of questions about new features and the challenges surrounding platform adoption.

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SAQ Ranked 6th in Canada for Online Experience

The cross-Canadian WOW Digital Study reveals consumer and digital trends and a couple of surprises from 2020, a year where the pandemic pushed forward digital transformation across the country and the world.

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Absolunet Expands to Europe, Opens Office in Ireland

Absolunet, a professional services firm that has helped some of North America’s most iconic brands with their digital transformations, eCommerce and digital revenue growth, announced this week that it is opening a European office in Cork, Ireland. ...

2 min read

Details About the New inRiver IIF Adapter for Magento

Compatibility and Efficiency: What This PIM + Commerce Adapter Means for inRiver Customers and their PIM Investment If your business is using or will use both inRiver and Magento, this adapter is the future. Here is why. The IIF Magento adapter:

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The Pros and Cons of PWA

Pros: The high level benefits of PWA (talking points):  Technology of choice for the modern web Future-proofing against deprecation of existing frontend Increased load speed Better user experience (designed to be mobile-first) Existing integrations ...

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