Dotmailer, the industry-leading online marketing company announced the winners of its annual award ceremony, #thedotties, this evening in London.
Absolunet wins US Agency of the Year.
Chiara Fumagalli, Absolunet’s Digital Personalization Expert was present in London to accept the award.
“Retailers and merchants need to offer their customers personalized communications and helpful, tailored shopping experiences,” said Fumagalli.
“As a data-driven marketing tool, dotmailer offers amazing segmentation, automation and A/B testing. It is exactly what our clients need to meet their customers’ expectations. We are really honored to receive an award recognizing Absolunet and dotmailer’s ongoing collaboration.”
The importance of a data-driven email marketing strategy
According to Gartner L2’s latest report on Data & Targeting, almost three-quarters of consumers say email is their preferred marketing channel. Among the different types of targeting emails, abandoned cart and retargeting emails have some of the highest open rates.
Aside from highlighting partner agencies, the dotties included other awards such as “Most compelling campaign”, “Best use of data”, “Best B2B Marketing Campaign”, and more.