Opinion
Does Your Coronavirus Strategy Include eCommerce?
In 2009, Barack Obama was the president of the United States. Microsoft launched Bing, proving the Internet was here to stay.
2 min read
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PWA
Why PWA Should Be Your Investment Priority
2 min read
eCommerce
How to Spell eCommerce (includes benchmark)
2 min read
PIM
Details About the New inRiver IIF Adapter for Magento
2 min read
Marketing
How the Apple vs. Facebook Showdown Will Affect Your Ad Performance
2 min read
eCommerce
The Pros and Cons of PWA
1 min read
Opinion
Preventing Enterprise eCommerce Transformation Failure, Part 4: The Nearly Impossible Task of Process Mapping
TL;DR: This goes beyond change management. Mapping out how data flows, what does what and what goes where, layered with who is responsible for what is harder than it sounds. Process-mapping is complicated. Big-scale eCommerce transformations are ...
2 min read
Opinion
Preventing Enterprise eCommerce Transformation Failure, Part 3: Planning for Change and Delays
Think big, plan small and act fast. No matter how well the transformation is planned, approvals, scope change and business realities will impact the roadmap.
2 min read
Opinion
Preventing Enterprise eCommerce Transformation Failure, Part 2: The Role of I.T.
Underestimating the Role of I.T. The situation: More than half of eCommerce implementations will be on hosted platforms such as Magento, Shopify+ or Insite. The business can get excited about having independence from the I.T. department. However ...
2 min read
Opinion
Preventing Enterprise eCommerce Transformation Failure, Part 1: The Curse of the CEO’s Priority
TL;DR: If the eCommerce/PIM/Marketplace/D2C initiative is really a priority, the CEO must be involved with defining/approving scope.
3 min read