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Getting Your PIM Project Off to the Right Start

If you (and your organization) understand how essential product information is to digital growth, you may be wondering “where do we start?” and “how do we ensure this vital implementation succeeds?”

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The Repeal of Net Neutrality and the Impact on eCommerce

Net Neutrality : A Quick Explanation Big or small, mainstream or niche, commercial or free, under the law of net neutrality, all content on the internet was required to be uniformly accessible for users in the United States. Internet Service ...

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eCommerce Basics: The Customer Journey Map

A typical first step in the CJM exercise consists of developing personas. These are categorizations about the kinds of people who interact with the brand. The lines can be drawn around age, gender, location, occupation – or any other identity marker ...

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