The SAQ Selects Absolunet to Build its Omnichannel eCommerce Platform


Absolunet will help Canada’s 2nd biggest liquor board focus on customer-centricity and personalization by integrating a Magento-based eCommerce infrastructure.

Montreal, QuebecOctober 16th, 2018 – Absolunet has won the coveted mandate for the replatforming of the Société des alcools du Québec‘s (SAQ) eCommerce platform,

“It’s a great honor to be able to work with one of Quebec’s leading corporations,” says Charles Desjardins, Absolunet Partner and Executive Vice President.

Following an extensive RFP process, the eCommerce agency was mandated to help the SAQ deploy the omnichannel platform that will offer Quebec consumers an increasingly personalized digital experience.

The Magento commerce platform was chosen for its scalability and ability to manage multiple customer journeys while fulfilling the SAQ’s eCommerce objectives.

Desjardins adds that “Magento’s omnichannel potential is key helping the SAQ execute its mix of personalized service, drive-to-store and overall digital experience. In the end, Magento made the most sense as it provides the SAQ with the tools to fulfill its digital potential and to continue providing Quebec consumers with one of the world’s broadest selections”., by the numbers (as of 2017):

  • 13,000+ products from 81 countries
  • 3,100+ suppliers
  • 28 million visits
  • 405 outlets with near real-time inventory
  • 2.2 million loyalty program members
  • 49% YoY online sales increase

“The SAQ’s digital vision is very advanced and our teams have already begun the initial phase. We are pleased to once again be working alongside Cossette, who brings a lot of depth and expertise when it comes to customer experience, brand mastery and the SAQ’s loyalty program.”