Here are the results of our quick benchmark about how major eCommerce platforms, integrators and mainstream media spell the word eCommerce in 2018.
Insights
Most surprising finding: several organizations have changed their preferred spelling since last year, here is the 2017 benchmark, to compare.
eCommerce: Absolunet is in good company; Magento, Forrester, Insite, and Dynamic Yield all favor the small “e” and big ”C”.
E-commerce: Less popular, the “Big-E-dash” is nevertheless the choice of well-established publications Forbes and The Economist.
E-Commerce: L2 Inc. (which Gartner acquired in 2017) and The New York Times seem keen on capitalization.
Ecommerce: Financial Times, Signifyd and Avalara put an emphasis on the “E” in commerce.
e-commerce: This was the most common spelling in 2017, but has lost some of its popularity. Having said that, Sitecore, Wikipedia, Mailchimp, SAP Hybris and CNBC are sizeable organizations, giving “e-commerce” a fair amount of relevance.
ecommerce: Quick and to the point. Increasingly common with agencies, along with Shopify, eMarketer and dotmailer. (we thought eMarketer would use the capital “C” to remain consistent with their brand, as well as with their recent publications on “eCommerce”, but alas).
ECommerce: The “double-capital” has fallen out of favor, we didn’t find any significant brands using this. It has been removed from the benchmark.
Variable spellings: Tech Crunch’s recent articles have Ecommerce, ECommerce and eCommerce; it varied by author. Leading Product Information Management solution, inRiver varies between E-commerce and e-commerce and eCommerce, occasionally throwing in XC or Experience Commerce into the mix!
How do people search for eCommerce on Google?
Google Trends shows that worldwide, over the past 12 months, most searches were done without the hyphen. How much of that is down to people using the proposed/auto-complete search term is unknown. Technically, the dash and the capital letters shouldn’t impact search results.
Trends and what we expect:
More and more of the benchmarked sites, including ours, are increasingly using “commerce”, sometimes with a prefix (Digital, B2B, Experience, etc). As digital continues to gain importance in today’s customer journey – both consumer/retail and B2B – we expect that the “e” will be dropped and integrators, platforms and media will consider “commerce” as the correct term.
Absolunet’s perspective: At Absolunet, whether you refer to it as eCommerce, e-commerce, e-Commerce, or any other variation, we think you’re probably asking the right questions and we’re looking forward to working with you to build your digital commerce platform.
