The Do’s and Don’ts of PIM Projects


Forty PIM implementations and 8 million SKUs later, here is a checklist of lessons learned.


  • Remember that PIM platform selection is an important decision but PIM readiness is equally important.
  • Beyond software costs and choosing a systems integrator, remember to focus on employee buy-in and change management to make this implementation successful in the long run.
  • Get started. As the COVID-19 pandemic continues to roil the globe, digital capability is crucial.
  • Share the long term vision & objectives with your teams before jumping into the weeds.


  • Include business stakeholders and BUs at the earliest stages of your PIM investigation; it will help with adoption.
  • Secure a team of PIM Champions from each BU.
  • Create a PIM “walk-about” informational deck to help tell the PIM story to your organization (contact us to see a model!).
  • Create Enterprise Rules/Governance for the PIM.
  • Include the notion of performance measurement on day one of PIM activities.


  • Assume that the PIM project owner might not be your long-term PIM owner.
  • Assume any non-dedicated project resource will not always “make time” for the PIM project; they have day jobs that take precedence.
  • Remember that the PIM is a part of the Marketing Technology Stack. Use that framing with your marketing team.


  • Train marketers on the necessary data logistics. Just because they work with the data daily does not mean they are fully informed.
  • Take the time to understand where and how the product data is going to be used. Pay attention to gaps between old and new processes, workflows and process mappings.
  • Encourage the core PIM team to provide a definition for all product attributes they want in the PIM.
  • Coach all PIM core teams on how to build a data plan, execute and budget for their data strategies.
  • Assume that your existing data rules to manage product information will change.
  • Think about the output objectives (website, catalog, app, etc) of each of the attributes you create in the PIM.
  • Testing is key as you begin ingesting data from your BU’s into the PIM. It’s most likely the very first time this data has “lived” together.
  • Remember that all BUs may not work from the Master Data model. Certain sets of fields can be BU/Region/country/category-specific.

Make sure it goes right

Contact us for 30 minutes of free consulting. We will go through the checklist to help make sure you have everything in place for a successful implementation.

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